IVF Matters is a private fertility clinic located in London’s Harley Street, specializing in assisted reproduction and comprehensive fertility preservation; it offers personalised 1:1 consultant‑led care for both IVF and natural conception pathways. The clinic provides a full suite of services including IVF, ICSI, IUI, ovulation induction, frozen‑embryo transfer (FET), pre‑implantation genetic testing (PGT), egg, sperm and embryo freezing, detailed hormone and ultrasound diagnostics, early pregnancy testing, miscarriage management, nutrition, counselling, endocrinology and genetics support. Unique features include all‑inclusive fixed‑price treatment packages with no hidden costs, short‑term interest‑free and long‑term finance plans, UK‑wide laboratory and ultrasound access, and openness to patients from the NHS, overseas or other private clinics. Based on HFEA 2023 data, IVF Matters reports a 47 % live‑birth success rate for IVF and a 50 % rate for FET in patients aged 30‑43, both well above the UK averages of 25 % and 33 % respectively. The clinic is led by Dr Irfana Koita, FRCOG, a fellow of the Royal College of Obstetricians and Gynaecologists with over 18 years of assisted conception experience and a Masters in Healthcare Leadership, supported by a multidisciplinary team of specialists. Patient support extends through free advisory calls, online fertility assessments, the Prep4Pregnancy care programme, ongoing newsletters, and dedicated counselling and nutritional guidance to ensure holistic, empathetic care throughout the journey to parenthood.
