User rating: 4.7 (267 reviews)
Location: United Kingdom London
Why choose the Fertility Plus?
- Compassionate and Knowledgeable Doctors
Dr. Gudi and Dr. Shah are praised for their compassionate demeanor and extensive knowledge in the field of fertility. Patients appreciate their ability to explain complex procedures clearly, making them feel supported throughout their journeys. - Personalized Treatment Plans
Fertility Plus offers tailored treatment plans based on individual patient needs. This personalized approach is effective, as many patients have reported successful pregnancies after receiving customized care rather than a one-size-fits-all protocol. - Excellent Support Staff
The clinic's staff, including nurses and administrative personnel, are consistently highlighted for their friendliness, responsiveness, and helpfulness, ensuring that patients always feel cared for and informed. - Accessible Communication
Patients appreciate the clinic's availability, as both Dr. Gudi and Dr. Shah provide personal contact numbers to discuss concerns outside of appointments. This ensures immediate assistance and reassurance during the emotionally challenging IVF process. - Positive Outcomes and Success Stories
Numerous success stories highlight good outcomes from treatments at Fertility Plus, with patients expressing gratitude for their successful pregnancies and recommending the clinic to others facing fertility challenges.
What to watch out for at Fertility Plus?
- High Treatment Costs
Several reviews mention the high costs associated with treatments at Fertility Plus, with some patients feeling that they did not receive enough value for the money spent on IVF procedures. - Occasional Communication Issues
A few reviewers expressed dissatisfaction with communication, particularly with regard to scheduling issues or a lack of timely responses during critical moments of their treatment journey. - Unmet Expectations
Some patients felt misled due to the initial optimism expressed by the doctors, particularly when treatments did not lead to successful pregnancies, resulting in a sense of emotional and financial disappointment. - Discomfort with Procedures
A few clients reported feeling uncomfortable during specific procedures or expressed concerns about the clinic’s approach to treatment without adequate prior testing in some instances. - Administrative Challenges
A small number of reviews cited frustrating experiences with administrative aspects, such as difficulty reaching the clinic via phone, which could potentially hinder timely communication.
10 latest reviews of Fertility Plus
We had a wonderful experience with Fertility Plus. 18 months of ‘unexplained secondary infertility’ I was fortunate enough to fall pregnant on the first cycle of Cycle Monitoring with Dr Shah.
I’m now 24 weeks pregnant with my daughter.
We will always be incredibly grateful to Dr Shah for taking the time to listen to me and my symptoms and offering a non invasive, cost effective option whilst still managing our expectations. I will highly recommend Dr Shah to anyone struggling to conceive. Thank you a million times over.
Me and my husband are lost for words to express our gratitude and journey with Dr Gudi and his fantastic team at Fertility Plus
My husband and I had been trying to conceive for around 3 years. Our GP and the NHS system were taking too long in correspondence for test results and referrals for my husband. So we decided to start our journey through private clinics.
My husband was diagnosed with having Kleinfilters Syndrome in 2022, at that time we underwent one round of IVF,ISCI in another country which was not successful.
When we booked our first consultation, with Dr Gudi, We explained our story, The first thing he did was referred my husband to see a Urologist who specialises in my husband’s conditions. The Urologist prescribed medication for a period of 3-4 months, I felt this had really helped my husband for us to achieve our positive results.
We had a feeling we would be in great hands with Fertility Plus when we started our IVF, ICSI treatment with PGTA testing.
Thank You So Much Dr Anil Gudi for our Beautiful Daughter who was born on the 20/01/2025. We will be definitely seeing you again for our next child.
Dr Anil Gudi is a True Master and Professional, One of a kind! Very knowledgeable and passionate, He is warm hearted and a caring Doctor.
I would highly recommend Dr Anil Gudi to anyone, Like i have been to all my friends, family and people who I come across who is looking for an IVF Doctor.
A Very Big Thank You again for everything you have done for us Dr Gudi, May God Shower You with Thousand of Blessings.
Pregnancy achieved at first cycle of treatment
We can not thank Dr Gudi and the staff of Fertility Plus enough, for the care and support received all through treatment. Dr Gudi was very kind that he respond quickly to messages regardless of the time. Today we have our bundle of Joy.
We began seeing Dr. Gudi at Fertility Plus 3+ years ago after experiencing multiple heartbreaking pregnancy losses. Over the course of our journey, we went through 3 IVF cycles and 4 embryo transfers, and throughout it all, Dr Gudi was there – supportive, compassionate, and fully committed every step of the way.
Dr Gudi and his team provided personalised treatment plans tailored to our medical needs, always making us feel seen and understood. One of the best aspects of our experience was how accessible and responsive he was – even outside of office hours – always ready to answer queries and provide clarity. His ability to reassure and guide us through every uncertainty really sets Fertility Plus apart from other clinics.
He is extremely proficient, accurate, and gentle in all medical procedures – from ultrasound scans and water scans to egg collections and embryo transfers. His expert technique ensured that every procedure was as painless and stress-free as possible, helping to minimize complications and ease our anxiety. I felt completely safe and in good hands under his care.
Beyond his professional excellence, Dr Gudi is a genuinely warm and caring person, who treated us like family. He stood by us through the emotional highs and lows of this journey, offering not just medical expertise but emotional support that meant a lot to us.
Thanks to his unwavering dedication and the incredible care, we are now celebrating the arrival of our healthy baby boy, a joy that wouldn’t have been possible without him. We are truly grateful to Dr Gudi and wholeheartedly recommend him to anyone on their fertility journey.
We’ve been through the full life cycle of events with Dr Gudi, Nurse Catherine and the rest of the team from egg freezing & embryo making to our lovely baby being born via reciprocal ivf. We felt fully supported by the incredibly professional and adaptable team, prioritising the best care and personalised treatment plan throughout. We would highly recommend Fertility Plus to anyone considering this journey, it is without doubt the best decision we ever made. Thank you for everything 🙏
We are truly blessed to have met Dr.Gudi. After 2 failed IVF treatments I have taken a best decision to choose fertility plus.we are blessed with baby girl after a long wait. I have received the best personalised treatment from Dr.Gudi. The care and treatment Dr.Gudi has given us is always at the top notch level.I would highly recommend Dr.Gudi and fertility plus.
We cannot thank Dr Gudi and the amazing team enough for the support and care received throughout the treatment. We felt very reassured while speaking with Dr Gudi. He is very kind and compassionate. Always provided clear instructions regarding medications. We are very glad that we chose Fertility Plus and I am now 9 weeks pregnant. We really appreciate the help and support 🙏.
Exceptional service, wonderful members of staff. Could not recommend more highly. A particular thanks to the brilliant, knowledgeable and kind Dr Nisha Thakre.
We had a really challenging road to become parents where I knew most clinics would look at my AMH and push us towards donor eggs. Dr. Gudi always remained positive but realistic with us. He took really personalized approaches and was always available for questions. At 41 y/o, we just welcomed our baby daughter last week.
I intentionally chose Fertility Plus as it was essential for me not to be a number in a large clinic and I am so glad I did.
All your appointments are directly with your consultant, with the nurses always available to support (notably with injections if that’s a concern of yours – they were so patient with me).
The patient journey at Fertility Plus has been carefully thought through with you at the heart of it and I have felt in great hands throughout the process. Any of my questions were promptly addressed (e.g. no being put on hold for ages over the phone or waiting for days for your email to get a response) and I continuously felt informed about my treatment and how things were progressing. The team is always available should you have any questions or issue (incl. direct whatsapp line to your doctor and a dedicated app where you can chat with a nurse or admin team who typically respond within minutes / hours).
I got a little concerned when I realised that Dr Gudi, who had been following me throughout the process, would be on holiday on the day of my procedure. I shouldn’t have – the handover to Dr Shah was outstanding and I ended up feeling extra supported as both doctors got involved in my follow-up.
Last point – I particularly appreciated the transparency in Fertility Plus pricing in comparison to other clinics. It might look a little more expensive but the peace of mind of not having any budget surprises as you go through what can be a heavy journey truly makes a difference.
In short, I highly recommend Fertility Plus (and have already done so to my friends). Big thank you to Dr Gudi, Dr Shah and the whole team at the clinic.
Fertility Plus price list
IVF from 13750 GBPThis is only an indicative price. This price may not include all fees. Fertility Plus should always tell you the exact price for the planned procedure before it starts.
Photos of Fertility Plus
Location Fertility Plus
92 Harley St, London W1G 7HU, UK (Find on Google Maps)
Phone number: +44 800 022 6038
About Fertility Plus
Fertility Plus is a leading private fertility and IVF clinic situated at 92 Harley Street, London. Founded and led by esteemed specialists Mr. Amit Shah and Mr. Anil Gudi, the clinic is dedicated to providing personalized, compassionate care for individuals and couples facing fertility challenges. The clinic offers a comprehensive range of services, including fertility assessments, IVF and ICSI treatments, IUI, fertility preservation like egg and sperm freezing, as well as advanced embryo screening techniques. Known for its open, supportive atmosphere, Fertility Plus ensures each patient receives tailored treatment plans and continuous support, with high success rates that have helped many achieve their dream of parenthood. Their commitment to excellence is reflected in glowing testimonials from patients who praise the team's expertise, availability, and the seamless care they experienced throughout their fertility journey.
Opening hours
Monday: 9:00 AM – 5:00 PM
Tuesday: 9:00 AM – 5:00 PM
Wednesday: 9:00 AM – 5:00 PM
Thursday: 9:00 AM – 5:00 PM
Friday: 9:00 AM – 5:00 PM
Saturday: Closed
Sunday: Closed