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IVF Matters

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London, United Kingdom

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Genetics , ICSI , Insemination (IUI) , Social Freezing , Spermbank

Open Top Rated

4.6

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About IVF Matters

IVF Matters is a private fertility clinic located in London’s Harley Street, specializing in comprehensive assisted reproduction and fertility preservation for individuals and couples. Led by Dr Irfana Koita, FRCOG, an 18‑year veteran trained at King’s College Hospital with a Masters in Healthcare Leadership, the clinic offers 1:1 consultant‑led care across IVF, ICSI, IUI, ovulation induction, pre‑implantation genetic testing, and egg, sperm and embryo freezing, complemented by extensive diagnostic services in andrology, endocrinology, genetics, nutrition and counselling. Unique features include all‑inclusive fixed‑price treatment packages, interest‑free Buy‑Now‑Pay‑Later options and long‑term finance plans, as well as UK‑wide laboratory and ultrasound access with over 80 scan locations, eliminating waiting lists. Based on HFEA 2023 data, IVF Matters achieves a 47 % live‑birth rate for IVF and a 50 % rate for frozen‑embryo transfer in patients aged 30‑43, well above the national averages of 25 % and 33 %. Patients benefit from free advisory calls, online fertility assessments, natural pregnancy support programmes, a dedicated Prep4Pregnancy care pathway, and ongoing newsletters, ensuring a supportive, transparent journey from diagnosis through treatment to parenthood.

IVF Matters - Patient Reviews

4.6

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shano *****

2 years ago

star star star star star

DR Irfana is the best thanks for everything

Gemma Th*****

3 years ago

star star star star star

IVF Matters were really helpful with tests and prescriptions I needed since moving back to the UK from Spain (where I received IVF treatment). Very responsive, friendly staff and easy to communicate with. Thank you for making the process easy for me with my pregnancy!

Milton Cha*****

4 years ago

star star star star star

its my pleasure to write this review, Dr Koita was very helpful from the very first consultation. throughout my treatment she was very kind and explained everything needed. Must recommended!

Milton *****

4 years ago

star star star star star

Very professional team. Dr Irfan Koita was very caring to my wife through out the whole process. Anytime we faced any difficulties, question got prompt response from her. Thank you!

IVF Matters - FAQ

smart_toy AI-generated based on information from the clinic's website

Who are the fertility doctors and specialists at IVF Matters? expand_more

IVF Matters is led by Dr Irfana Koita, a Fellow of the Royal College of Obstetricians and Gynaecologists (FRCOG) with over 18 years of assisted conception experience and a Masters in Healthcare Leadership from Cornell University. The medical team also includes Mr Hussain Alnajjar, a consultant urologist (MRCS, FRCS) who oversees male fertility and surgical sperm retrieval, and Dr Nida Chammas, a consultant physician and endocrinologist with expertise in reproductive endocrinology. Complementary specialists comprise Dr Melita Irving (clinical genetics), nutritionist Jane Aherne (AfN‑registered), psychotherapist Daniel Burbidge, and several counsellors and therapists. Together, the multidisciplinary team provides comprehensive fertility, andrology, endocrinology, genetics and psychosocial care.

What is the history and background of IVF Matters? expand_more

IVF Matters was founded in 2016 by Dr Irfana Koita, making it the UK’s first online fertility clinic and a trusted private centre on Harley Street, London. Since its launch, the clinic has helped over 7,000 patients and facilitated the birth of more than 2,000 babies, earning 5‑star ratings on Doctify and Top Doctors and media coverage in The Guardian, The Times and Daily Mail. IVF Matters is accredited by the Human Fertilisation and Embryology Authority (HFEA) and operates a UK‑wide network of laboratories and ultrasound providers, ensuring high‑quality care for patients across the country.

What are the IVF success rates at IVF Matters? expand_more

IVF Matters reports IVF and frozen embryo transfer (FET) success rates that exceed the UK average. Between 2022 and 2024, patients aged 30 to 43 achieved a 47% live‑birth rate per IVF cycle and a 50% live‑birth rate per FET cycle, compared with national averages of 25% for IVF and 33% for FET in the same age group, according to HFEA data (2023). These outcomes reflect the clinic’s use of personalised protocols, high‑quality laboratory practices and a strong focus on embryo selection. The clinic attributes its results to experienced fertility specialists, advanced embryology techniques and comprehensive patient support throughout the treatment journey.

What fertility treatments and services does IVF Matters offer? expand_more

IVF Matters provides a full spectrum of assisted reproduction and fertility support services. Core treatments include in‑vitro fertilisation (IVF) with intracytoplasmic sperm injection (ICSI), frozen embryo transfer (FET), intrauterine insemination (IUI) and ovulation induction for anovulatory patients. The clinic also offers egg‑freezing (oocyte cryopreservation), pre‑implantation genetic testing (PGT) for chromosomal screening, and comprehensive male sub‑fertility assessments such as semen analysis and surgical sperm retrieval. Additional services encompass natural conception coaching, nutrition and lifestyle programmes, psychological counselling, and specialist genetics consultations. All treatments are delivered through fixed‑price packages with transparent costs and flexible financing options.

Contact

call

Phone +44 333 939 9951

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Address 10 Harley St, London W1G 9PF, UK (Find on Google Maps) open_in_new

schedule

Opening Hours

Monday: 8:00 AM – 8:00 PM
Tuesday: 8:00 AM – 8:00 PM
Wednesday: 8:00 AM – 8:00 PM
Thursday: 8:00 AM – 8:00 PM
Friday: 8:00 AM – 8:00 PM
Saturday: 8:00 AM – 8:00 PM
Sunday: 8:00 AM – 8:00 PM

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Articles About IVF Matters

Read the latest news and insights about this clinic

Uncategorized January 18, 2026

IVF Matters Virtual Open Evening 2023: Free Fertility Webinar with Expert Q&A

IVF Matters hosts a free virtual open evening on May 10th, 2023, featuring fertility consultant Dr. Koita. Attendees can learn about IVF treatment pathways, clinic services, and ask real-time questions during the one-hour live webinar. Registration grants access to the event link and insights into fixed-price fertility packages. Key Takeaways Register for IVF Matters Virtual […]

Egg Quality Matters: How to Optimize for Egg Freezing Success

Egg quality determines fertility success when freezing. High-quality eggs have correct chromosomes and energy reserves, while low-quality eggs may lead to failed fertilization. Tests like AMH and AFC help assess fertility potential before egg freezing. Key Takeaways Egg Quality vs. Quantity: Why Genetic Health Matters for Freezing Success Egg quality (genetic and structural health) is […]

Jess Wright’s Fertility Preservation Story: Overcoming Early Menopause Fears

Jess Wright, former TOWIE star, shares her fertility preservation journey after fearing early menopause, a hereditary condition. She and her husband froze embryos with Dr. Koita at IVF Matters and later achieved a natural pregnancy. Their experience highlights accessible fertility treatments and proactive planning for family-building. Key Takeaways Fertility Preservation for Hereditary Early Menopause: Jess […]