IVF Matters is a private fertility clinic located on Harley Street in London, specializing in comprehensive assisted reproduction and fertility preservation for both men and women, with a particular focus on IVF, ICSI, egg and sperm freezing, and natural conception support. The clinic offers a full suite of services including IVF, IUI, ovulation induction, pre‑implantation genetic testing (PGT), frozen embryo transfer (FET), detailed hormone and ultrasound diagnostics, early pregnancy testing, NIPT, miscarriage and implantation counselling, as well as nutrition, endocrinology and genetics consultations, all delivered through a 1:1 consultant‑led model by Dr Irfana Koita, FRCOG, an 18‑year veteran trained in assisted conception at King’s College Hospital and holding a Masters in Healthcare Leadership from Cornell University. IVF Matters highlights its UK‑wide laboratory and ultrasound network, open‑door policy for NHS, overseas and other private patients, and flexible financing options including short‑term interest‑free plans and buy‑now‑pay‑later schemes. The clinic proudly showcases a strong live‑birth rate for 2021 across all ages, reflecting its high success outcomes, and enhances patient experience with free advisory calls, personalized treatment plans, a Prep4Pregnancy care program, ongoing newsletters and dedicated counselling support throughout the fertility journey.