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IVF Matters Fertility Clinic

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About IVF Matters Fertility Clinic

IVF Matters is a private fertility clinic located on Harley Street in London, specializing in comprehensive assisted reproduction and fertility preservation for both men and women, with a particular focus on IVF, ICSI, egg and sperm freezing, and natural conception support. The clinic offers a full suite of services including IVF, IUI, ovulation induction, pre‑implantation genetic testing (PGT), frozen embryo transfer (FET), detailed hormone and ultrasound diagnostics, early pregnancy testing, NIPT, miscarriage and implantation counselling, as well as nutrition, endocrinology and genetics consultations, all delivered through a 1:1 consultant‑led model by Dr Irfana Koita, FRCOG, an 18‑year veteran trained in assisted conception at King’s College Hospital and holding a Masters in Healthcare Leadership from Cornell University. IVF Matters highlights its UK‑wide laboratory and ultrasound network, open‑door policy for NHS, overseas and other private patients, and flexible financing options including short‑term interest‑free plans and buy‑now‑pay‑later schemes. The clinic proudly showcases a strong live‑birth rate for 2021 across all ages, reflecting its high success outcomes, and enhances patient experience with free advisory calls, personalized treatment plans, a Prep4Pregnancy care program, ongoing newsletters and dedicated counselling support throughout the fertility journey.


IVF Matters Fertility Clinic - Patient Reviews

4.7

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Harpree*****

1 year ago

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Thank you so much Dr.Irfana Koita for your care and every little help you did for my first child and still doing your best for my second pregnancy. Our dream came true because of you. Dr.Irfana is most kind and loving Doctor I ever met, she listen and explain every single detail well ♥️♥️
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Alicja *****

1 year ago

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I’m incredibly grateful to work with Dr Koita. She genuinely cares about the team's success and has cultivated an environment of open communication and support. Her positive attitude and leadership have greatly influenced my professional growth. Thank you for all the encouragement and guidance you’ve provided so far!
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Paramjit*****

1 year ago

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Ivf matters were very helpful and assistance of any little things, this matters were encouraged very excellent.
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J*****

4 years ago

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"Grateful for the Exceptional Help I Received from This Clinic!"

Excellent service!! When it was impossible to get a hold of my Swedish clinic (or any other clinic in Sweden) I called this clinic by chance and asked for advice. They provided quick and helpful guidance even though I am not a patient at their clinic. I am very relieved since I would not have known if I could continue my treatment or not without their help. Thank you!🙏
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Harsha*****

4 years ago

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"Grateful for Incredible Help in a Medication Emergency!"

Simply wonderful!!! We called them in a total panic when we ran out of medication and couldn’t source it anywhere. Despite not being their patient they were incredible and found a pharmacy that stocked the medication on a Saturday (we had called at least 25 pharmacies ourselves) for us. Thank you thank you!

IVF Matters Fertility Clinic - FAQ

smart_toy AI-generated based on information from the clinic's website

Who are the fertility doctors and specialists at IVF Matters? expand_more
IVF Matters is led by Dr Irfana Koita, a Fellow of the Royal College of Obstetricians and Gynaecologists (FRCOG) with a Masters in Healthcare Leadership and over 18 years of assisted conception experience. The medical team also includes Dr Hussain Alnajjar, a qualified surgeon (MBBS, MRCS, FRCS) who supports andrology and surgical aspects of fertility care. Complementing the physicians are Daniel Burbidge and Deborah Petrou, both accredited counsellors who provide psychotherapeutic support, as well as specialist nutritionist Jane Aherne and endocrinologist Dr Nida Chammas. This multidisciplinary team of fertility specialists, embryologists, and allied health professionals ensures comprehensive, patient‑centred reproductive care.
What are the IVF success rates at IVF Matters? expand_more
IVF Matters reports a strong live‑birth performance, displaying a live‑birth rate for 2021 that spans all age groups. The clinic highlights its high ICSI and IVF success rates, which have contributed to over 5,000 happy patients and counting. These outcomes reflect the clinic’s personalised protocols, advanced embryo culture practices and the expertise of its fertility specialists. While exact percentages are not published on the site, the live‑birth graph for 2021 demonstrates the clinic’s competitive standing within the UK market and its commitment to achieving successful in‑vitro fertilisation outcomes.
What is the history and background of IVF Matters? expand_more
IVF Matters was founded in 2016 by Dr Irfana Koita, a renowned reproductive endocrinologist and FRCOG fellow, making it the UK’s first online fertility clinic with a physical hub on Harley Street, London. Since its launch, the clinic has helped over 5,000 patients achieve parenthood, earning 5‑star ratings on Doctify and Top Doctors and media coverage in The Guardian, The Times and other outlets. IVF Matters operates under HFEA licensing, ensuring compliance with UK regulatory standards, and has built a reputation for personalised, high‑success fertility treatment supported by a multidisciplinary specialist team.
What fertility treatments and services does IVF Matters offer? expand_more
IVF Matters provides a full spectrum of assisted reproduction and supportive services. Core treatments include in‑vitro fertilisation (IVF) with ICSI, intrauterine insemination (IUI), ovulation induction, egg freezing, and frozen‑embryo transfer (FET). The clinic also offers pre‑implantation genetic testing (PGT) for embryo screening, male subfertility assessments, and comprehensive hormonal and ultrasound diagnostics. Beyond medical procedures, IVF Matters delivers nutrition planning, psychosexual therapy, counselling, and endocrine management to optimise natural conception chances. All services are delivered through 1:1 consultant‑led care, with options for both in‑clinic and online consultations across the UK.

Contact

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Phone +44 333 939 9951
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Address 10 Harley St, London W1G 9PF, UK (Find on Google Maps) open_in_new
schedule
Opening Hours
  • Monday: 8:00 AM – 8:00 PM
  • Tuesday: 8:00 AM – 8:00 PM
  • Wednesday: 8:00 AM – 8:00 PM
  • Thursday: 8:00 AM – 8:00 PM
  • Friday: 8:00 AM – 8:00 PM
  • Saturday: 8:00 AM – 8:00 PM
  • Sunday: 8:00 AM – 8:00 PM

Articles About IVF Matters Fertility Clinic

Read the latest news and insights about this clinic

Uncategorized January 23, 2026

Affordable Fertility Tests for Men & Women | IVF Matters

IVF Matters offers affordable fertility tests for men and women, including lab kits delivered nationwide. Patients can book consultations to discuss results with experts. Tests are tailored to various fertility treatments like IVF and IUI. Key Takeaways Comprehensive Fertility Tests for IVF, IUI & Other Treatments IVF Matters provides lab tests customized for specific fertility […]

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Uncategorized January 22, 2026

Stress & Fertility: How Mental Health Impacts Conception

Chronic stress and anxiety disrupt hormonal balance, causing irregular menstrual cycles and reduced sperm count, while also lowering the success rates of IVF treatments. Managing mental well-being through mindfulness and counseling can break the stress-fertility cycle and improve pregnancy outcomes. Key Takeaways How Chronic Stress Disrupts Hormonal Balance and Fertility Chronic stress elevates cortisol levels, […]

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