Fertility Plus
London, United Kingdom
About Fertility Plus
Fertility Plus is a leading private fertility and IVF clinic situated at 92 Harley Street, London. Founded and led by esteemed specialists Mr. Amit Shah and Mr. Anil Gudi, the clinic is dedicated to providing personalized, compassionate care for individuals and couples facing fertility challenges. The clinic offers a comprehensive range of services, including fertility assessments, IVF and ICSI treatments, IUI, fertility preservation like egg and sperm freezing, as well as advanced embryo screening techniques. Known for its open, supportive atmosphere, Fertility Plus ensures each patient receives tailored treatment plans and continuous support, with high success rates that have helped many achieve their dream of parenthood. Their commitment to excellence is reflected in glowing testimonials from patients who praise the team's expertise, availability, and the seamless care they experienced throughout their fertility journey.
Why choose Fertility Plus?
-
check_circle
Compassionate and Knowledgeable Doctors
Dr. Gudi and Dr. Shah are praised for their compassionate demeanor and extensive knowledge in the field of fertility. Patients appreciate their ability to explain complex procedures clearly, making them feel supported throughout their journeys.
-
check_circle
Personalized Treatment Plans
Fertility Plus offers tailored treatment plans based on individual patient needs. This personalized approach is effective, as many patients have reported successful pregnancies after receiving customized care rather than a one-size-fits-all protocol.
-
check_circle
Excellent Support Staff
The clinic's staff, including nurses and administrative personnel, are consistently highlighted for their friendliness, responsiveness, and helpfulness, ensuring that patients always feel cared for and informed.
-
check_circle
Accessible Communication
Patients appreciate the clinic's availability, as both Dr. Gudi and Dr. Shah provide personal contact numbers to discuss concerns outside of appointments. This ensures immediate assistance and reassurance during the emotionally challenging IVF process.
-
check_circle
Positive Outcomes and Success Stories
Numerous success stories highlight good outcomes from treatments at Fertility Plus, with patients expressing gratitude for their successful pregnancies and recommending the clinic to others facing fertility challenges.
What to watch out for at Fertility Plus?
-
warning
High Treatment Costs
Several reviews mention the high costs associated with treatments at Fertility Plus, with some patients feeling that they did not receive enough value for the money spent on IVF procedures.
-
warning
Occasional Communication Issues
A few reviewers expressed dissatisfaction with communication, particularly with regard to scheduling issues or a lack of timely responses during critical moments of their treatment journey.
-
warning
Unmet Expectations
Some patients felt misled due to the initial optimism expressed by the doctors, particularly when treatments did not lead to successful pregnancies, resulting in a sense of emotional and financial disappointment.
-
warning
Discomfort with Procedures
A few clients reported feeling uncomfortable during specific procedures or expressed concerns about the clinic’s approach to treatment without adequate prior testing in some instances.
-
warning
Administrative Challenges
A small number of reviews cited frustrating experiences with administrative aspects, such as difficulty reaching the clinic via phone, which could potentially hinder timely communication.
Prices
Initial Consultation
350 GBP
IVF Treatment
13750 GBP
Prices are indicative only. The clinic will provide the exact price upon request.
Fertility Plus - Patient Reviews
4.9
Stephanie Ant*****
1 month ago
Octavian Mol*****
1 month ago
Dr Anil Gudi exemplifies this balance at the highest level.
From our very first consultation at Fertility Plus, Dr Gudi approached our case with calm authority, intellectual honesty, and deep respect for us as a couple. Every step was carefully explained, decisions were evidence-based, and expectations were communicated clearly and responsibly — without false reassurance, but always with empathy.
What stood out most was his professionalism: structured thinking, excellent planning, and a remarkable ability to remain composed and supportive throughout a demanding journey. This is not simply good bedside manner; it is the mark of a mature specialist who truly understands both medicine and people.
Today, with the birth of our daughter, Evelyn, the outcome speaks for itself. His guidance and medical judgment were not only thoughtful — they were fruitful.
This review is therefore written in the light of results, not hope. In that sense, it is evidence-based.
I offer my sincere professional respect and personal thanks to Dr Anil Gudi and the entire team at Fertility Plus. I would not hesitate to recommend him to patients or colleagues alike.
Anasta*****
1 month ago
After a first-trimester miscarriage, I was referred to hospital care while the clinic continued to guide me on next steps and future planning. For my next transfer, all appropriate precautions were taken to minimise the risk of another miscarriage.
I am now 13 weeks pregnant, and it has been reassuring to know the clinic remains available for support during my pregnancy.
Dr Gudi is highly knowledgeable and professional, with a calm, evidence-based approach. When he was unavailable for my transfer, Dr Shah stepped in and was equally excellent — attentive and compassionate.
IVF is challenging, but having experienced, transparent doctors made the journey far more manageable. I would highly recommend this clinic to anyone seeking professional fertility care.
Mark & Ros*****
4 months ago
Fertility Plus provided exceptional care, dedication and expertise. We recommend the clinic unreservedly. They have a welcoming world-class clinic.
Catherine Fitzg*****
5 months ago
Highly recommend Fertility Plus. Experienced huge support from staff, including Dr Gudhi, Dr Shah & Nurse Kristina. Welcomed a little one due to their care & knowledge.
Contact
Monday: 9:00 AM – 5:00 PM
Tuesday: 9:00 AM – 5:00 PM
Wednesday: 9:00 AM – 5:00 PM
Thursday: 9:00 AM – 5:00 PM
Friday: 9:00 AM – 5:00 PM
Saturday: Closed
Sunday: Closed
More Fertility Clinics in London
Explore other highly-rated fertility clinics in this area
London Fertility Clinic
London Fertility Clinic is a fertility clinic located in London, specializing in IVF, ICSI, egg freezing, and donor treatment. Led by Dr. Anu Chawla, a trusted specialist with over 20 years of experience, the clinic blends cutting‑edge reproductive science with personalized, compassionate care for individuals, couples, single women, single men, and LGBTQ+ patients. Services include comprehensive fertility assessments (AMH testing, ultrasound, hormone profiling, semen analysis), IVF & ICSI with evidence‑based stimulation protocols and precision embryology, IUI & ovulation support, modern vitrification egg freezing, ethical donor egg and sperm programs, PCOS & metabolic fertility management, targeted endometriosis and adenomyosis pathways, advanced male fertility treatment (including DNA fragmentation analysis), and expert second‑opinion consultations. The team emphasizes evidence‑based treatment, advanced diagnostics, and expertise in complex cases such as low AMH, poor ovarian response, and recurrent implantation failure, delivering clear, compassionate communication throughout. Patient support features in‑person and virtual consultations, rapid email response, and a commitment to honest guidance, ensuring patients feel informed, confident, and supported at every step of their journey.
IVF London
IVF London is a specialized private fertility clinic located in Central London, at the Basinghall Clinic. They offer a comprehensive range of services, including personalized investigations and treatments to support individuals and couples throughout their IVF journey. Their dedicated team of fertility experts is committed to providing tailored care, from initial consultations to advanced procedures like In Vitro Fertilisation (IVF), genetic screening, and fertility preservation. The clinic also caters to various needs, including male and female investigations, egg and sperm freezing, and support for single women and same-sex couples. Patients can easily book a free consultation by calling 0208 0758881 or visiting their website, where they can also find additional resources and testimonials reflecting the clinic's supportive environment and high success rates.
P4 Fertility
P4 Fertility is a specialist fertility clinic with locations in Birmingham, London and Watford, specializing in personalised, affordable and best‑in‑class IVF, ICSI and comprehensive reproductive medicine solutions; the centre offers a full spectrum of services including fertility consultations, IUI, IVF, ICSI, ovarian tissue freezing, donor sperm and egg programmes, recurrent miscarriage management, fertility preservation, surrogacy coordination, one‑stop diagnostics, IVF analysis, and a wide range of advanced tests such as HyCoSy tube testing, ERA, EMMA & ALICE microbiome profiling, Decidual Score, AMH, NIPT and endometrial scratching. Unique features include evidence‑based pre‑treatment prediction models with high specificity and sensitivity, individually designed controlled ovarian stimulation regimens monitored and managed throughout the cycle by the same sub‑specialist consultant, advanced embryo selection technologies, a single point of access for the entire treatment journey, and a participatory care model that empowers patients with unbiased scientific information. Although specific success rates are not disclosed, patient testimonials consistently highlight successful outcomes and high satisfaction. The clinic’s team comprises highly qualified reproductive medicine specialists and experienced professionals who provide consultant‑led, tender‑loving care, while patient support services encompass 24/7 contact, virtual appointments, comprehensive counselling for surrogacy, legal and financial guidance, and free parking at all sites.