About Wisconsin Fertility Institute

Wisconsin Fertility Institute is a fertility and reproductive health clinic located in Wisconsin, specializing in comprehensive infertility treatment, advanced gynecology, and surgical care; since opening in 2007 the institute has helped welcome over 5,000 babies, reflecting its strong success record, and it offers a full spectrum of services including intrauterine insemination, in‑vitro fertilization, ovulation induction, egg freezing, donor and surrogacy programs, and fertility preservation for cancer patients, as well as treatment for hormonal disorders such as PCOS, amenorrhea and puberty abnormalities; the clinic distinguishes itself with honest, up‑front pricing, a dedicated full‑time insurance specialist, partnerships with CapexMD and Future Family for financial assistance, and a nurturing, inclusive environment that welcomes patients of all backgrounds while providing personalized treatment plans crafted by world‑renowned specialists and a collaborative care team of physicians, nurses, and support staff; patient support extends to comprehensive counseling, 24‑hour phone triage, coordinated care navigation, and extensive educational resources, ensuring each family feels guided and cared for throughout every step of their journey.

check_circleWhy choose Wisconsin Fertility Institute?

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    1. Compassionate Expert Doctors
    Dr. Pritts, Dr. Ogden, and Dr. Collins provide thorough explanations, empathetic support, and personalized treatment plans. Patients highlight their honesty, hands‑on involvement, and willingness to answer questions promptly, contributing to multiple successful pregnancies after years of infertility.
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    2. Attentive Nursing Team
    Nurses Beth, Kelly, Ashley, and Tiffany are repeatedly described as caring, knowledgeable, and always available. Their ability to explain procedures, manage veins for blood draws, and offer emotional reassurance creates a supportive bedside experience.
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    3. Warm, Spa‑Like Environment
    The clinic features clean, calming décor, relaxing music, and a “spa‑like” atmosphere that helps reduce stress. Patients feel welcomed and treated like family rather than a number.
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    4. Strong Success Outcomes
    Numerous patients report achieving pregnancy, including successful own‑egg IVF cycles and second‑baby IVF successes, often after long periods of unsuccessful attempts elsewhere.

warningWhat to watch out for at Wisconsin Fertility Institute?

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    1. Administrative Communication Gaps
    Several patients experienced delayed callbacks, missed appointments, and difficulty reaching staff by phone. New patient inquiries sometimes go unanswered for weeks, leading to frustration during a time-sensitive process.
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    2. Ownership Transition Concerns
    After a recent acquisition, patients note a shift toward profit‑focused practices, staff turnover, and the departure of key physicians, which some feel has reduced the clinic’s patient‑centered focus.
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    3. Inconsistent Clinical Practices
    Reports include rushed IUI procedures, instrument mismatches, limited doctor availability during visits, and an allegation of inaccurate egg retrieval reporting, suggesting variability in procedural consistency.
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    4. Cost and Insurance Confusion
    Patients have encountered misleading insurance information, unexpected out‑of‑pocket expenses, and higher charges for services such as semen analysis, contributing to a perception that financial considerations outweigh patient care.
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58 reviews
Based on real patient reviews

Wisconsin Fertility Institute — Patient Reviews

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B*** M.
3 months ago
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Nurses are amazing and so quick to get back to you!!

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A*** R.
1 years ago
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Started with low expectations due to infertility, received exceptional support from staff, had a positive pregnancy outcome, and was very happy.

Dr. Ogden, Tiffany, and all staff are truly special and amazing. we started this journey with little hope and low expectations after dealing with infertility for so long, and ended up with the best su…

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S*** R.
1 years ago
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The nurses were absolutely amazing, explained every part of the process and were happy to answer questions as they came up. Worked with Beth primarily, and she was wonderful.

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M*** M.
12 years ago
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WFI is an absolutely amazing place. I will seriously not be able to say enough wonderful things about it, and wish I could give it 10 stars. We first went to Generations through UW and had a TERRIBL…

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N*** S.
11 years ago
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Amazing! My 8 month old is living proof that WFI works! Staff and Dr. Pritts are incredible. Nothing but great things to say. Dr. Pritts doesn't sugar coat anything. Very upfront and compassionate…

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K*** D.
11 years ago
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The "spa like" setting is very nice. However, majority of the front desk staff and even the manager had a bad attitude. I do feel this is a step up from Generations, but I will not be returning.

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H*** B.
11 years ago
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N/A

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R*** Y.
10 years ago
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Perfect loves all 4th staff treated very well there through the whole process!!

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H*** R.
9 years ago
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After my first baby I suffered a complication called Ashermans Syndrome. It's rare and to my OB looked untreatable and like we wouldn't be able to have kids again. My OB referred me to Dr. Olive who t…

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A*** K.
9 years ago
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The best fertility institute with excellent MD and staffs.if you are looking for fertility institute this the place to go

Wisconsin Fertility Institute — FAQ

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Wisconsin Fertility Institute welcomes same‑sex couples and offers inclusive fertility treatment options. The clinic’s third‑party reproduction services include egg donation, donor sperm, and gestational carrier coordination, enabling lesbian couples, gay male couples, and single LGBTQ+ individuals to build families. Experienced reproductive endocrinologists guide patients through IVF, embryo transfer, and any necessary genetic testing, while the supportive staff ensures a respectful, affirming environment throughout the assisted reproduction journey.

Contact & Location