About The Fertility Center

The Fertility Center is a reproductive medicine clinic located in Grand Rapids, Michigan, specializing in personalized, patient‑centered fertility care with additional offices in Kalamazoo, Mason and Petoskey to serve the broader Michigan community; the practice emphasizes a shared‑decision‑making approach that tailors treatment—whether ovulation induction, intrauterine insemination, IVF, or alternative options—to each individual’s goals and beliefs, noting that for over 95% of patients IVF is not the first step. Founded in 1991, the center has helped thousands of families achieve parenthood and offers comprehensive services including diagnostic testing, fertility preservation, minimally invasive procedures, and coordinated multidisciplinary support across all locations. The physician team—featuring Drs. Valerie Shavell, Emma Giuliani, Gary Jones, Sarah Bjorkman, Mili Thakur and Dr. Dodds—combines extensive expertise with a compassionate bedside manner, fostering a supportive environment highlighted by patient testimonials praising the caring staff and individualized attention. Unique features include seamless communication between sites, flexible scheduling to accommodate work and life demands, and dedicated patient‑support resources such as counseling, education seminars and a responsive scheduling hotline, all aimed at maximizing comfort, transparency and successful outcomes.

check_circleWhy choose The Fertility Center?

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    1. Compassionate staff
    Front‑line team members—including Erica, Amanda, Ashley, Laurel, Hannah, and Shana Broxup—consistently provide friendly, empathetic support that eases anxiety during scans, trigger shots, and appointments. Their attentiveness is frequently cited as a key factor in a positive patient experience.
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    2. Skilled physicians
    Doctors such as Dr. Bjorkman, Dr. Shavell, Dr. Giuliani, and Dr. Heidtke are described as knowledgeable, thorough, and willing to spend time reviewing records. Patients note clear explanations of procedures and individualized treatment recommendations.
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    3. Efficient communication
    The clinic’s use of MyChart and prompt responses from nurses and counselors (e.g., Amanda) ensure patients receive timely updates on test results, medication instructions, and next steps, which is especially valuable during IVF cycles.
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    4. Clean, comfortable facilities
    Multiple reviewers comment on the modern, well‑maintained environment, describing it as welcoming and conducive to a relaxed treatment experience.
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    5. Strong emotional support
    Counselors and nurses provide ongoing encouragement, helping patients cope with the emotional highs and lows of fertility treatment, and many patients feel genuinely cared for throughout their journey.

warningWhat to watch out for at The Fertility Center?

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    1. Billing and insurance confusion
    Patients repeatedly encounter unclear billing statements, lack of pre‑authorization guidance, and contradictory information from the billing department, leading to unexpected out‑of‑pocket expenses and delayed reimbursements.
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    2. Inconsistent nursing care
    Frequent changes in nursing staff during IUI and IVF cycles result in mixed messages, missed notes, and a sense of being treated as a number rather than an individual patient.
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    3. Medication errors
    Serious dosing mistakes, such as an over‑prescribed Cabergoline regimen, have caused physical side effects and compromised treatment cycles, highlighting gaps in prescription verification processes.
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    4. Scheduling difficulties
    Patients report long wait times for appointments, limited flexibility for work schedules, and multiple phone calls needed to secure convenient slots, which can delay time‑sensitive fertility procedures.
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    5. Limited transparency on policies
    Restrictions such as a BMI limit for IVF and unclear refund policies create uncertainty, and some patients feel insufficiently informed about procedural options and associated costs.
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224 reviews
Based on real patient reviews

The Fertility Center — Patient Reviews

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H*** K.
3 months ago
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So far I've been very happy with the level of care and kindness I've received from the team in Kalamazoo!

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K*** N.
4 months ago
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Rather disappointed with TFC in GR. I did 3 years with them before learning they just want your money. They treat you like a minion..only medicate you and send you on your way with directions on a scr…

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L B.
4 months ago
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Trying to have a baby is already emotionally and physically exhausting, and this clinic has only made the process harder. I attempted to set up an IUI appointment and was met with nothing but the runa…

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R*** L.
4 months ago
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Dr. Giuliani is great! She listened and I felt heard and valued. I was given great feedback and resources until our next appointment.

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s*** T.
4 months ago
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Always a great experience, despite the circumstances of needing to be there. Everyone is always positive and helpful.

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A*** B.
5 months ago
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The Fertility Center in Kalamazoo has a phenomenal staff who provide excellent care. Patients feel welcome and supported throughout their IVF journey. The staff truly cares for their patients.

The Fertility Center staff in Kalamazoo are absolutely phenomenal. Erica has laughed, cried, and been there for me through our journey. It means more to me than I can say. Amanda always offers a frien…

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S*** D.
6 months ago
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Exceptional IVF care received from knowledgeable staff. Grateful for services. Treatment outcome was successful.

My husband and I are so grateful to the fertility center for helping us to become parents. The care we received was exceptional. Drs, nurses, techs were all very knowledgeable, compassionate, and grea…

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A*** F.
7 months ago
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The fertility center has great communication. Shana Broxup is helpful and kind. The staff are very supportive and kind.

I have been really happy for the great communication I’ve had with the fertility center! Highly recommend Shana Broxup, who has just been a blessing in so many ways of walking with us in our journey t…

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C*** T.
7 months ago
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The Fertility Center had poor communication about insurance coverage, resulting in unexpected out-of-pocket expenses. The team's guidance on payment procedures was inadequate. This experience had a disappointed customer.

During my husband's recent procedure, we incurred ~$1,000 in charges that should have been covered by his insurance. Unfortunately, we were not asked for his insurance information upfront, nor were we…

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H*** h.
7 months ago
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Dr. Guiliani is great! My husband and I both liked her and the nurse were so kind to us

The Fertility Center — FAQ

smart_toyAI-generated
The Fertility Center is fully inclusive of same‑sex couples and offers tailored assisted reproduction pathways for both female and male partners. Female couples can utilize donor sperm or pursue reciprocal IVF (ROPA), allowing both partners to be biologically involved—one provides the eggs, the other carries the pregnancy. Male couples are supported through egg donation and gestational carrier coordination, with the clinic handling donor egg retrieval, IVF, and embryo transfer to a screened carrier. All same‑sex patients receive counseling, legal guidance, and personalized care from fertility specialists to ensure a supportive, successful family‑building experience.

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