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Southwest Fertility Center

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United States

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Egg Donation , Genetics , ICSI , Insemination (IUI) , Social Freezing , Spermbank , Surrogacy

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4.4

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About Southwest Fertility Center

Southwest Fertility Center, Ltd. is a comprehensive fertility clinic located in Phoenix, AZ, specializing in personalized infertility treatment and assisted reproductive technologies; the practice leverages over four decades of experience and more than 170 years of combined expertise to achieve pregnancy rates consistently above the national average. The center offers a full spectrum of services including artificial insemination, IVF/ICSI, pre‑implantation genetic screening/diagnosis (PGS/PGD), donor egg programs, egg and sperm cryopreservation, surgical correction, fertility medications, and other ART procedures, while also providing low‑tech, cost‑effective options for patients seeking simpler interventions. Unique features include Arizona’s longest‑standing fertility center status, an LGBTQ‑friendly environment, extensive fertility preservation programs, in‑house creative financing, acceptance of most insurances, and a multilingual staff fluent in English, Spanish, Polish, Telugu and Hindi. The clinical team, led by Drs. Sujatha and Vinay Gunnala—who bring training from Weill Cornell’s Center for Reproductive Medicine—combines cutting‑edge technology with compassionate, individualized counseling, and the clinic’s patient‑support services encompass financial counseling, emotional guidance, and culturally sensitive communication to ensure each couple feels informed, supported, and hopeful throughout their journey.

Why choose Southwest Fertility Center?

check_circle Highly Experienced and Caring Staff
The staff at Southwest Fertility Center is not only knowledgeable but also deeply compassionate. Patients frequently mention the personalized attention provided by Dr. Gunnala and his nurses. They make the fertility process feel less daunting by taking the time to listen carefully, answer questions thoroughly, and provide emotional support throughout treatment.
check_circle Successful Treatment Outcomes
Many patients have reported successful pregnancies and positive experiences with the various fertility treatments offered by SWFC. The clinic’s track record of turning hope into reality, particularly through IVF and embryo adoption, has left countless families grateful and happy.
check_circle Family-Oriented Environment
Reviews consistently describe the clinic as a warm and welcoming environment, where patients feel like family rather than just numbers. This nurturing atmosphere is crucial during the emotionally charged journey of fertility treatments, ensuring patients feel supported every step of the way.
check_circle Comprehensive Care and Communication
The clinic emphasizes thoroughness in treatment protocols, patient education, and honest discussions about options. Patients appreciate that Dr. Gunnala and his team are available to discuss treatment plans and provide clarity on next steps, fostering a trusting relationship between the staff and patients.
check_circle LGBTQ-Friendly and Inclusive Practices
With a commitment to inclusivity, Southwest Fertility Center is noted for being LGBTQ-friendly. Many patients from diverse backgrounds express their appreciation for the clinic's support and understanding, making it a safe space for everyone seeking fertility assistance.

What to watch out for at Southwest Fertility Center?

warning Communication Issues
While many have praised the staff's attention and care, there have been concerns regarding communication, particularly related to billing practices and responsiveness at times. Some patients reported difficulty reaching staff and felt that their inquiries were not prioritized.
warning Billing Challenges
Several reviews mention complications surrounding billing practices, with complaints about how financial issues were handled. Some patients found the explanations regarding coverage and costs to be somewhat lacking, which added stress to an already challenging experience.
warning Variability in Treatment Experiences
A few patients shared negative experiences that differed significantly from the majority, feeling that they were treated as just another procedure rather than as individuals. These stories highlight a need for consistent care across all patients and treatments.
warning Pressure Towards IVF
Some reviews indicate a sense of pressure towards opting for IVF rather than exploring other fertility options first. Patients felt that their comfort levels and preferences were sometimes overlooked in favor of more aggressive treatment approaches.
warning Mixed Feedback on Doctor Engagement
While Dr. Gunnala is praised for his bedside manner, a handful of reviews expressed disappointment with overall engagement during consultations. A few patients felt rushed during discussions, wishing for more personalized attention regarding their unique situations.

Southwest Fertility Center - Patient Reviews

4.4

star star star star star

Kristen I*****

1 month ago

star star star star star

The entire team at Southwest Fertility Center is absolutely wonderful! Everyone from the front desk, nursing team, and doctors are kind, compassionate, and caring in addition to being incredibly knowledgeable and skilled at what they do. Dr Vinay Gunnala truly cares about each of his patients. Every appointment is treated with importance and care and we never once felt rushed or that our questions weren’t answered. Appointments with Dr Gunnala feel like an informative talk with a friend, which is a huge comfort during sensitive and emotional times. Whatever your goals or specific concerns are, Dr Gunnala and his team are committed and skilled at helping you. If you’re looking for help and not sure where to turn, look no further than SWFC!

A*****

2 months ago

star star star star star

We welcomed both of our children thanks to Southwest Fertility Center. Our journey to complete our family was long and challenging—nearly six years—but through every high and low, the team at Southwest stood by us with constant care and support.

The entire team, under the guidance of Dr. Vinay Gunnala and Dr. Sujatha Gunnala, is exceptional and truly compassionate. They never treated us like just another patient; they cared for us as people. Dr. Vinay is one of the best doctors we have worked with—always patient, never rushed, and incredibly thoughtful in addressing our questions and concerns.

What stood out most was Dr. Vinay’s personalized approach. Rather than following a one-size-fits-all model, he closely monitored how my body responded to each cycle and adjusted treatment plans accordingly. Even during difficult cycles with negative outcomes, Dr. Vinay and his team were deeply empathetic and supportive, encouraging us not to give up on our dream of growing our family.

Today, the team at SW Fertility Clinic feels like family to us. We are forever grateful and would wholeheartedly recommend Dr. Vinay and his team to anyone seeking fertility care.

T*****

2 months ago

star star star star star

Dr. Gunnala, Shelly and the entire support staff here are fantastic. Warm and welcoming from the start of my families journey in 2022 all the way to now, 2026 pregnant with my second baby all from their help. They were kind, encouraging, and patient from the beginning. They educated my husband and me so we could make informed decisions and held our hands when things didn't go our way, (which throughout fertility treatments happens quite often). The way Dr. Gunnala is always so positive, even in moments of loss, helped us to remain calm and positive. He also helped us set realistic expectations so we could be prepared for the process in front of us. We are so grateful for all of the help and guidance in the journey of building our family. If you are on the fence about a place to choose in this process, look no further. Dr. Gunnala and staff will guide you through this difficult process with all the grace you could want or need! Thank you for my beautiful family Dr. Gunnala! We love you!

Lau*****

4 months ago

star star star star star

A very positive review of SW Fertility Center where the patient had successful pregnancies after trying for 6 years due to PCOS and credits the doctors and staff for their help and care. The patient praises the doctors, Dr. Gunnala and Dr. Vinay, and staf

I have gotten pregnant THREE times and had successful pregnancies with SW Fertility Center. I could not have done it without them and are FOREVER grateful for their help! My two sons and my daughter are perfect and I can never thank the team enough. We were blessed with our son in 2019 after 6 years of trying (I struggle with PCOS). Unfortunately we had a difficult time conceiving again after our son so we went back to SW Fertility and had my daughter. We were unsure if we wanted another one but decided to have one more. We just had my other son 2 weeks ago. If you are struggling with fertility issues and are reading this, please call and schedule an appointment! Dr Gunnala and Dr Vinay are the best doctors and not only that but their whole team (who was the same years later) is the best! Everyone from Fran at the front office to Yvonne in the back to the amazing nurses Tara, Shelley, Lana and Agatha, they treat you like FAMILY. Before coming here in 2018, I had been to five other doctors and numerous other fertility treatments with no success. The difference with SW Fertility is that they incorporate other medications along with the fertility medication which helps increase your chances. Their goal is to help you get that family you are hoping for! I can never thank them enough for always trying their hardest to help me get pregnant.

Sara Tole*****

4 months ago

star star star star star

The reviewer had a positive experience at Southwest Fertility Center due to the friendly and encouraging staff, especially Dr. Gunnala and others. They were helped through their fertility journey and became pregnant thanks to the clinic's services. The re

I truly cannot say enough amazing things about Dr. Gunnala and this clinic. When we came to them my husband and I had been trying to get pregnant for over a year. Dr. Gunnala always took the time to explain every step to us and also offer hope and encouragement that we would get the family of our dreams one day. The staff including all of the nurse practitioners (especially Shelley), the medical assistants (shout out Yvonne) and even the front desk staff (shout out to Karla) were always so friendly and encouraging. Special shout out to one of the nurses, Maria, who was kind enough to share her personal fertility story with us. You have a gorgeous family and you sharing your story with us gave us so much hope that we would get our family someday too. Thank you Southwest Fertility Center for being there for us throughout our fertility journey. I am now happily 34 weeks pregnant because of you and I cannot wait to meet our baby boy and to introduce him to the team that made it all possible.

Southwest Fertility Center - FAQ

smart_toy AI-generated based on information from the clinic's website

What fertility treatments and services does Southwest Fertility Center, Ltd. offer? expand_more

Southwest Fertility Center, Ltd. provides a full spectrum of assisted reproductive services, including artificial insemination (IUI), in vitro fertilization (IVF) with intracytoplasmic sperm injection (ICSI), pre‑implantation genetic screening/diagnosis (PGS/PGD), and donor‑egg programs. The clinic also offers fertility preservation options such as egg freezing, sperm freezing, and embryo cryopreservation, as well as surgical correction procedures like laparoscopy and tubal reversal. Additional services include comprehensive fertility medication protocols, hormonal monitoring, and a range of assisted reproductive technologies (ART) tailored to each patient’s unique needs.

What are the IVF success rates at Southwest Fertility Center, Ltd.? expand_more

Southwest Fertility Center, Ltd. reports that its in vitro fertilization (IVF) success rates can reach up to 50% per cycle, depending on the couple’s specific infertility diagnosis and age. The clinic highlights that IVF outcomes are 3‑4 times higher than intrauterine insemination (IUI) and that donor‑egg cycles achieve success rates up to ten times higher than standard IVF. These figures are supported by the center’s long‑standing reputation for high pregnancy rates and are reflected in its recent published success data. The clinic attributes these results to a state‑of‑the‑art laboratory, personalized treatment protocols, and extensive experience spanning four decades.

What is the history and background of Southwest Fertility Center, Ltd.? expand_more

Southwest Fertility Center, Ltd. was founded in 1980 by Dr. Sujatha Gunnala, establishing Arizona’s longest‑standing fertility center. Over four decades the clinic has helped generations of families, accumulating more than 200 years of combined infertility experience among its staff. Recognized for high pregnancy rates, the center is accredited by major professional societies, including the American Society of Reproductive Medicine (ASRM) and SART. Its long‑term commitment to innovative reproductive care is reflected in its multilingual team, extensive insurance participation, and pioneering status as the first IRB‑approved egg‑freezing clinic in the valley.

Does Southwest Fertility Center, Ltd. offer egg donation for IVF treatment? expand_more

Yes, Southwest Fertility Center, Ltd. runs a comprehensive egg donor program for couples requiring donor eggs due to diminished ovarian reserve, advanced maternal age, or other medical indications. The clinic screens anonymous donors according to Society for Assisted Reproductive Technology (SART) and FDA guidelines, offers a selection of donor profiles, and compensates donors $4,000 after retrieval. Once a donor is matched, cycles are synchronized, and donor eggs are fertilized with the recipient’s partner sperm, with resulting embryos transferred to the recipient’s uterus. The program reports success rates up to ten times higher than standard IVF cycles.

What IVF laboratory technology does Southwest Fertility Center, Ltd. use? expand_more

Southwest Fertility Center, Ltd. operates a state‑of‑the‑art IVF laboratory equipped for advanced embryo culture, intracytoplasmic sperm injection (ICSI), and assisted hatching techniques. The lab utilizes precise culture media and controlled incubators to support embryo development to the blastocyst stage, and it follows rigorous quality standards aligned with Society for Assisted Reproductive Technology (SART) guidelines. These technologies enable the clinic to perform pre‑implantation genetic testing (PGS/PGD) and to cryopreserve embryos and gametes with high survival rates, contributing to its strong pregnancy outcomes.

Does Southwest Fertility Center, Ltd. provide fertility treatment for same-sex couples? expand_more

Southwest Fertility Center, Ltd. explicitly welcomes same‑sex couples, emphasizing a LGBTQ‑friendly office and a non‑discrimination policy that accepts all patients regardless of sexual orientation. The clinic offers tailored fertility options for female couples, including donor‑egg IVF, intrauterine insemination with donor sperm, and assisted reproductive technologies such as IVF/ICSI and PGS/PGD. Male couples can also access services like sperm freezing, donor‑egg programs, and gestational carrier coordination. The inclusive environment ensures personalized care and support for diverse family‑building journeys.

Who are the fertility doctors and specialists at Southwest Fertility Center, Ltd.? expand_more

Southwest Fertility Center, Ltd. is led by Dr. Sujatha Gunnala, MD, a board‑certified Reproductive Endocrinology and Infertility specialist and the clinic’s founder and medical director. Dr. Gunnala brings decades of training from prestigious institutions and is a fellow of the American College of Obstetrics and Gynecology. The practice also includes Dr. Vinay Gunnala, who joined the team after training at the Center for Reproductive Medicine at Weill Cornell, adding expertise in advanced assisted reproduction. Together they oversee a multidisciplinary team of fertility specialists, embryologists, and support staff dedicated to delivering comprehensive reproductive care.

Contact

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Phone +1 602-956-7481

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Address 3125 N 32nd St #200, Phoenix, AZ 85018, USA (Find on Google Maps) open_in_new

schedule

Opening Hours

Monday: 8:00 AM – 5:00 PM
Tuesday: 8:00 AM – 5:00 PM
Wednesday: 8:00 AM – 5:00 PM
Thursday: 8:00 AM – 5:00 PM
Friday: 8:00 AM – 5:00 PM
Saturday: Closed
Sunday: Closed

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Articles About Southwest Fertility Center

Read the latest news and insights about this clinic

Uncategorized January 21, 2026

World Infertility Awareness Month: Breaking Myths & Solutions 2025

Over 1 million U.S. couples struggle with infertility annually, per CDC data. World Infertility Awareness Month (June) educates on causes like PCOS, endometriosis, and age-related ovarian decline. Early consultation for couples over 35 can improve IVF success rates, with 85,000 U.S. women undergoing IVF yearly. Key Takeaways Common Female Infertility Causes: PCOS, Ovarian Reserve, and […]

Widow’s IVF Twins: A Bristol, CT Miracle with Late Husband’s Sperm

Lucy Kelsall from Bristol, CT, gave birth to IVF twins using her late husband’s sperm three years after he died of throat cancer. Doctors initially doubted her chances due to medical challenges, but she persisted through two IVF cycles. The twins, born in 2019, carry her late husband’s physical traits, fulfilling a promise made before […]