location_onUnited StatesOpenstarTop Rated

New Direction Fertility Centers

medical_servicesInsemination (IUI),Genetics,Social Freezing,TESA,PESA,MESA,ICSI,Gender Selection,IVF,Egg Freezing,IUI

calendar_monthBook Consultation call+1 480-351-8222

4.6

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159 reviews

About New Direction Fertility Centers

New Direction Fertility Centers is a comprehensive reproductive medicine clinic located in the Phoenix‑East Valley area of Arizona with additional sites in Scottsdale, Avondale (West Valley) and Henderson, Nevada, specializing in personalized, custom‑designed fertility care that tailors each protocol to a patient’s unique goals and circumstances. The center offers a full spectrum of services—including intrauterine insemination, in‑vitro fertilization, egg, sperm and embryo freezing, advanced genetic testing (PGD, CCS, PGT‑A), minimally invasive reproductive surgery, endocrinology management for PCOS, thyroid and bleeding disorders, and comprehensive infertility work‑ups—delivered entirely on‑site with weekend hours to avoid cycle interruptions. Distinctive features include a state‑of‑the‑art laboratory equipped with LifeAire air filtration and individual IVF incubators that restore optimal temperature and pH in three minutes, contributing to pregnancy rates reported as higher than the national average. The multidisciplinary team, led by dual‑board‑certified physicians Dr. Mark Amols, Dr. Seth Derman, Dr. Mark Johnson and Dr. Wael Salem, is supported by certified nurse practitioners, embryologists, coordinators and a dedicated patient liaison, all emphasizing compassionate, transparent care with no hidden fees and full insurance verification. Patients receive individualized financial counseling, step‑by‑step cycle guidance, a patient‑focused podcast, and continuous emotional support throughout every phase of their family‑building journey.

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1. Skilled and compassionate doctors
Patients commend Dr. Amols and Dr. Johnson for their professionalism, compassion, and thoroughness. Many reviews mention the positive impact these doctors have had on their fertility journeys, contributing to high success rates and individualized care that makes patients feel valued.
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2. High success rates
Multiple reviews highlight the clinic's impressive success rates with IVF and IUI treatments. Many patients report achieving pregnancies on their first attempts, creating a sense of optimism and satisfaction regarding the overall treatment process.
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3. Modern communication systems
The use of the Klara messaging app reportedly allows for efficient communication between patients and the clinic, enabling timely answers to questions and concerns without the need for long phone calls. This digital approach is appreciated by patients who emphasize the importance of accessibility.
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4. Supportive staff
Reviews frequently mention the friendly, supportive nature of the clinic's nursing staff, particularly Nurse Practitioner Michelle Murphy. Her approachable demeanor and attentiveness are frequently highlighted, which contributes to a positive patient experience.
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5. Affordable treatment options
Compared to other clinics, New Direction Fertility Center is noted for its relatively affordable pricing and financing options, making fertility treatments more accessible to a broader range of patients without compromising care quality.

warningWhat to watch out for at New Direction Fertility Centers?

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1. Inconsistent communication from staff
Numerous reviews express frustration regarding the clinic's non-medical staff, indicating issues with disorganized communication and responsiveness. Patients recount experiences of unanswered emails, delayed responses, and a feeling of being treated as just a number rather than as individuals undergoing a sensitive treatment process.
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2. Lack of personalized attention
Some patients felt that the emphasis on efficient operations led to a lack of personalized care. Instances of feeling ignored or dismissed by support staff are mentioned, causing additional emotional strain during a challenging journey.
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3. Financial transparency issues
Several reviews mention concerns about upfront payments and financial policies, with some patients unhappy about unexpected costs. This has led to feelings of being financially pressured during treatment, which can be disheartening for those already facing fertility challenges.
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4. Stressful coordination for out-of-state patients
While many reviews praise New Direction for their accommodating practices, some out-of-state patients experienced additional stress in coordinating appointments and tests due to communication breakdowns and the clinic's policies. This has prompted recommendations for smoother processes for non-local patients.
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5. Mixed experiences in follow-up care
Reviews reveal varying experiences concerning post-treatment follow-up and support. While some patients report loving their care team, others have indicated dissatisfaction with the attention and resources available after primary treatments concluded, expressing a desire for more consistent follow-up support.

4.6

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159 reviews

Based on real patient reviews

New Direction Fertility Centers — Patient Reviews

S*** S.

2 months ago

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I can’t say enough great things about this fertility clinic and the entire staff that works here! From their receptionists to phlebotomists, ultrasounds techs, doctors, and everyone in between, trusti…

K*** S.

2 months ago

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While everyone’s situation is uniquely their own, I know now, after experiencing a different provider, that my time here resulted in a major deficit of communication (and support) — a critically impor…

M***

2 months ago

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I have loved my time with New Direction Fertility under the care of Dr. Johnson! So much that it was incredibly bittersweet graduating from their clinic upon them helping us with achieving pregnancy! …

S A.

3 months ago

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I have had a rollercoaster experience with them. I was frustrated that despite expressing my concerns a number of times in writing and over the phone with a few different staff members, I continued to…

C*** C.

3 months ago

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I am speaking with Susan. I updated my survey because of contact issues. But I have spoken to Susan and she reassured me of prices and procedures. I’m waiting to see if my insurance covers anything.

D C.

5 months ago

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The reviewer had a successful pregnancy with the help of New Direction Fertility. The staff, particularly Doctor Derman, showed compassion and expertise. The reviewer highly recommends the clinic for their supportive and knowledgeable team.

The staff and doctor Derman at New Direction Fertility have truly been a blessing throughout my fertility journey. The ladies at the front desk were always so caring, patient, and responsive—answering…

D K.

5 months ago

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Patient was misdiagnosed and advocated for a second opinion abroad. Dr. Salunke provided a correct diagnosis, and the patient received successful treatment. HSG results were false and led to irreversible recommendations.

Patient Review Fertility Misdiagnosis and Second Opinion Abroad I am sharing my experience to help other women advocate for themselves and avoid unnecessary procedures. Dr. Seth Derman first review…

M*** W.

6 months ago

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New Direction Fertility has excellent communication, supportive staff, and effective care. With Dr. Derman's expertise I achieved success through their treatment plan.

I can’t say enough wonderful things about New Direction Fertility. From the moment I walked in, the staff made me feel comfortable, supported, and truly cared for. Their communication throughout the e…

M*** C.

6 months ago

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The reviewer had a very positive experience with the fertility center staff, particularly Dr. Johnson and Charlotte. The HSG procedure was conducted with professionalism. The reviewer feels grateful for the experience.

This fertility center has been nothing but amazing for me and my husband. Every worker I have encountered has been kind and helpful. I had an HSG procedure done today with Dr. Johnson and his nurse Ch…

I*** T.

7 months ago

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Dr. Derman and Amols are wonderful! Nurses and MAs are amazing 👏 …