Forward Fertility
About Forward Fertility
Forward Fertility in Madison, Wisconsin, is a distinguished fertility clinic specializing in gestational surrogacy, egg donation, and comprehensive IVF monitoring services. It is highly regarded for its patient-centered approach and extensive support for intended parents and carriers.
Core treatments: In vitro fertilization (IVF), IVF with donor eggs, egg donation, embryo donation, surrogacy, genetics, and sperm bank services.
Clinical focus and indications: The team expertly manages complex family-building journeys, including matching intended parents with screened surrogates, coordinating legal and medical logistics, and providing personalized monitoring for various reproductive indications.
Patients consistently praise Forward Fertility for its transparent, low-fee agency structure and the personalized attention provided by its experienced women's health nurse practitioner. The clinic's commitment to unlimited support, including evening and weekend availability, ensures a responsive and deeply personal experience from consultation through post-delivery.
Fertility Treatment Prices at Forward Fertility
Starting prices from clinic price lists. Packages and included services vary. The final cost depends on your treatment plan.
Coordination fee for embryo donation (known egg or sperm donation)
Prices are indicative only. The clinic will confirm the exact cost during consultation.
Source: forwardfertility.com
Forward Fertility — Patient Reviews
We are so grateful that we discovered Forward Fertility! Christie & Amy are nothing short of amazing. Compassionate, beyond knowledgeable, on top of everything, & made this process enjoyable along…
Clinic response
2 October 2026
Thank you so much, Tyler! It has been an honor to work with you. We appreciate you sharing your experience. It means a lot to us and is helpful to others, too.
I had nothing short of an AMAZING experience working with Forward Fertility! Christie and Amy were always quick to respond to any and all questions along the way. The 'pre work' of…
Clinic response
16 September 2026
Christi - thank you so much for your input on your experience as a surrogate with Forward Fertility. You are a thoughtful, detailed, smart, and successful woman who does her research and homework, so it's an honor to have you share this positive review! We look forward to working with other surrogates to help them have a similar experience. We have some blog posts that can be helpful to read as you're choosing an agency, as a parent or a surrogate. You can find them here: https://forwardfertility.com/in-the-news-and-events/
My wife and I went to Forward Fertility for IVF monitoring appointments, and we couldn’t have asked for a better experience. Christie was truly incredible, she made every appointment feel easier and…
Clinic response
19 April 2026
Thank you SO much for sharing your experience working with us. That really means a lot. Fertility treatments can be really isolating and, as you said, discouraging! I was just telling a friend the other day how much I enjoy doing the monitoring appointments because so many patients could use a little extra support or have a question that they want to ask. We know there are so many tough spots along the way, making the monitoring process as easy as possible seems like a simple thing to do for someone! August will be here before you know it - hoping for a healthy and safe delivery.
Christie is so caring and kind and has been wonderful at helping us through our fertility treatments. She is very unbiased and knowledgeable. She helped answer my questions and is great to work with…
Clinic response
19 April 2026
Oh my goodness. How did I miss this post from two weeks ago!? What a treat to see. This little one is such a cutie. It was a pleasure to help you. We always want to help you advocate for yourself as your sort out the next best step for you and your family! Thank you for sharing your experience - it means a lot to us and to others who might be considering what their next best step is!
Forward Fertility has truly been amazing every step of the way! As a gestational carrier, I feel completely supported! Amy stays on top of everything and if I ever have any questions, she is so quick…
Clinic response
19 April 2026
Thank you so much, Autumn! We appreciate that the gestational carriers we work with are discerning and careful when picking an agency that will fully support them. We appreciate working with you. It's a HUGE undertaking to be a gestational carrier and the agency should be there to guide and support you (as needed). Thank you for putting your trust in us!
I can't seem to stop working with the folks from Forward Fertility. Christie and Amy are two of my favorite people on this earth. Working as a surrogate is so easy, fun, and fulfilling. Its truly one…
Clinic response
19 April 2026
Thank you, Kelly!! It's been our pleasure to work with you. Some of the best humans in Wisconsin and surrounding states come to Forward Fertility to be gestational carriers and egg donors! We are so fortunate to be able to work with such wonderful people .
Christie -and Amy- were amazing through our process. Caring, informative, and fun too! We had an amazing surrogate and the process, while daunting, was such a positive one with obviously an…
Clinic response
16 October 2025
We appreciate your feedback so much!! You mentioned fun - this process, as scary as it can be, CAN also be fun. Thanks for helping that be the case.
Our daughter was born just 3 weeks ago, and Forward Fertility made every step feel so personal and unforgettable! Christy and Amy were always a text away—caring, thoughtful, and cheering us on. …
Only an excerpt is available here.
Clinic response
16 October 2025
Thank you so much, Tim. Someone asked me the other day what made Forward Fertility unique and I think it is because we truly care about the outcome, the process, and the people. With that approach in mind, this isn't a job and we're technically never 'done'! I'm glad you were able to appreciate that about your experience! You mention a waitlist -- it's true! We probably get over 250 requests from Parents-to-be each year and only accept about 20-30 families. We're looking for parents like you -- people who are caring, communicate well, and treat the agency and the gestational carrier and her family with kindness and respect! We're delighted to have worked with you.
I love these ladies! So incredibly professional, supportive, and informative. We needed outside/remote monitoring for IVF, specifically for CNY. They are experienced in the process and know exactly…
Clinic response
16 October 2025
Thanks, Goli! We're happy to help you out. We're working on better pricing for our labs and hope the prices can come down to be more competitive - going to two separate locations for monitoring is a pain and we'd like this to be as easy as possible for folks! Thanks so much for sharing your experience.
Forward Fertility was such a great partner to us throughout the surrogacy journey - highly recommend! We’d interviewed several agencies before picking the FF team. A few ways FF is exceptional: (1)…
Clinic response
16 October 2025
Thank you so much Chris! We appreciate your input and thoroughly enjoyed working with you and your match. I'm so glad to hear the things you found valuable are areas we strive to excel in! You bring up a good point about Cost - I recently wrote a blog about how some agencies are charging MORE for the fee they get than what the gestational carrier receives for compensation. This is something I think every IP and Gestational Carrier should know about. Read more here; https://forwardfertility.com/2025/05/13/compensation-concerns-pink-and-red-flags-when-searching-for-a-surrogacy-agency/
Forward Fertility — FAQ
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