Employers Offer Fertility Benefits: Starbucks & Shady Grove Fertility Success Story

Employers offering fertility benefits, like Starbucks and Shady Grove Fertility, are increasing employee retention and attracting top talent. Millennials prioritize these benefits, with 90% willing to switch jobs for coverage. Atlanta couple Katie and Adam expanded their family using Starbucks’ IVF benefits and SGF’s care, highlighting corporate trends in fertility support.

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Key Takeaways

Millennials Prioritize Fertility Benefits in Job Choices

68% of millennials consider fertility benefits when selecting an employer. Employers who provide IVF, egg freezing, or surrogacy coverage can attract this demographic, as 90% of employees with fertility issues will switch jobs for such benefits.

Employer Fertility Benefits Boost Retention and Loyalty

73% of fertility patients feel more grateful toward employers offering such benefits, while 61% report increased loyalty. Companies like Starbucks leverage these programs to reduce turnover in competitive labor markets.

Starbucks Sets Benchmark with Hourly Worker IVF Coverage

Starbucks pioneered fertility benefits by covering IVF for part-time and hourly employees. Katie Goad, a part-time barista, used this benefit to afford treatment at Shady Grove Fertility Atlanta without financial strain.

Expanding Fertility Coverage to Egg Freezing and Surrogacy

Leading companies like Slack and Samsara now include egg freezing, IUI, and surrogacy in their benefits. FertilityIQ reports 400+ U.S. businesses with updated policies in 2019, reflecting broader corporate adoption.

17 U.S. States Mandate Employer Fertility Benefits

Legislation in 17 states, including New York, requires employers to cover fertility treatments. This legal shift increases access to care and pressures corporations to adopt inclusive policies, as noted by Shady Grove Fertility’s Patty Stull.

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