Employers Offer Fertility Benefits: Starbucks & SGF Help Atlanta Couple

A recent FertilityIQ study reveals 73% of employers now offer fertility benefits, with Starbucks and Shady Grove Fertility aiding Katie Goad’s family expansion through IVF coverage. The couple’s success highlights how inclusive workplace policies address rising demand for fertility care.

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Key Takeaways

Rising Employer Fertility Benefits: Starbucks and Shady Grove Fertility Enable Family Growth

Starbucks’ fertility benefits, covering IVF for hourly workers, helped Katie Goad and her husband achieve pregnancy after surgery-related infertility. Shady Grove Fertility’s collaboration with employers like Starbucks provides critical access to treatments like IVF, IUI, and egg freezing for employees.

Starbucks’ Inclusive Fertility Benefits for Hourly Workers Address Cost Barriers

By offering IVF coverage to part-time and hourly staff, Starbucks attracts top talent while reducing financial strain. FertilityIQ data shows 90% of employees with fertility challenges would switch employers for such benefits, emphasizing the role of inclusive policies in workforce retention.

Employee Loyalty Boosted by Fertility Coverage: 73% Gratitude, 61% Increased Loyalty

FertilityIQ’s 2024 survey found employees with access to fertility benefits reported higher gratitude and loyalty. Companies across retail, healthcare, and tech (e.g., Slack, Box) are expanding coverage, with 23% implementing new policies in 2023 alone, reflecting a national shift toward workplace family-building support.

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